TEXTBOOK FOR SOLD
( CHEAP AND IN GOOD CONDITIONS )
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| ENTREPRENEURSHIP TEXTBOOK ISBN : BOOK05211 |
This book introduces students to the basic theories of entrepreneurship and the basics of business management. It also illustrates the application of a Business Model Canvas for business strategies, and provides guidance to students and lecturers on project practicum related to entrepreneurial learning experiences. The content of this book was decided by a steering committee consisting of Malaysian university representatives, guided by the Entrepreneurship Unit, Ministry of Higher Education (MOHE), Malaysia. This book is designed for Malaysian Institutions of Higher Learning first- and second-year students.
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| PRE- INTERMEDIATE MARKET LEADER EXERCISE BOOK ISBN; BOOK05212 |
Market Leader 3rd Edition reflects the fast-changing world of business with thoroughly updated material from authentic business sources such as the Financial Times. This course consists of 12 topic-based units designed to develop the communication skills and business knowledge you need to succeed in today’s business world.
- Business content reflecting the latest trends in the business world
- Case studies based on realistic scenarios
- 'Working Across Cultures' focuses on aspects of international communication
- DVD with video interviews, case study commentary, audiobank, and i-Glossary
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| FUNDAMENTALSOF MANAGEMENT TEXTBOOK ISBN:BOOK05213 |
For Principles of Management courses.
The Practical Tools of Management Presented Through In-depth Practice
Fundamentals of Management is the most engaging and up-to-date introduction to management resource on the market today. Covering the essential concepts of management, it provides a solid foundation for understanding the key issues and offers a strong, practical focus, including the latest research on what works for managers and what doesn’t.
The Tenth Edition has been updated with the latest coverage on hot topics such as sustainability, holacracy, the sharing economy, gamification, data analytics/big data, BYOD (bring your own device), and wearable technology. Engaging and fun videos and exercises motivate students and give them the practice they need to become successful managers.
MyManagementLab™ not included. Students, if MyManagementLab is a recommended/mandatory component of the course, please ask your instructor for the correct ISBN and course ID. MyManagementLab should only be purchased when required by an instructor. Instructors, contact your Pearson representative for more information.
MyManagementLab is an online homework, tutorial, and assessment program designed to work with this text to personalize learning and improve results. With a wide range of interactive, engaging, and assignable activities, students are encouraged to actively learn and retain tough course concepts. |
| PRINCIPLES OF MANAGEMENT TEXTBOOK ISBN :BOOK05214 |
Principles of Management: Borges, Lee, Nagiah, Shishi, Nazari, Koon, Shahrol, Ang, Nerina, Sreenivasan and Risidaxshinni (2015)
This up-to-date textbook is designed for use by professors and lecturers teaching undergraduate courses in management, MBA programs, Executive programs and related business fields. Principles of Management blends traditional concepts and models of management with some contemporary twists, including a chapter devoted to Islamic management. Students will also like the authors’ use of examples and illustrations from management practices by international as well as local companies.
The book features a wide range of student-friendly graphs, charts, tables and exhibits, as well as thorough lists of key terms and discussion questions following each chapter.
The book’s authors include faculty members from both public and private universities across Malaysia, many of whom have written extensively in business and related fields. The authors are currently teaching business management courses, they tailored the text for today’s students, taking into account their ethnic diversity as well as their academic and career interests.
Readers may wonder why the Malayan Tiger was chosen for the cover of Principles of Management. Well, it’s because this is an important symbol of Malaysian pride and commitment to its cultural heritage, and the Malayan Tiger represents the brave, dynamic approach to modern business management we want students to embrace.
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| TAMADUN ISLAM DAN TAMADUN ASIA ( TITAS ) ISBN: BOOK05215 |
Tamadun Islam Dan Tamadun Asia ( TITAS )
This book is used for umk student5s to students the history about different ethics's cultural and moral value, and their religion.
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| Principles of marketing ISBN:BOOK05216 |
Present five major themes using a clear and compelling customer-value approach
The text’s innovative customer-value and engagement framework ties together key concepts, and details how marketing creates customer value and captures value in return. From beginning to end, this marketing process model builds on five major customer value and engagement themes:
- -Creating value for customers in order to capture value in return
- -Engaging with customers using today’s digital and social media
- -Building and managing strong, value-creating brands
- -Measuring and managing return on marketing
- -Fostering sustainable marketing around the globe
